REBORN ta dage cewa "Gudanar da kyakkyawan fata, Inganci da farko, abokin ciniki shine mafi girma" a matsayin manufar asali, tana ƙarfafa gina kai.
1. Shawarwari kan fasaha kyauta akan layi, Ayyukan tallafin fasaha na Imel;
2. Kafa bayanin martaba ga kowane abokin ciniki, daga siyarwa zuwa amfani, tabbatar da cewa kowane mataki cikakke ne.